United Water Introduces New Corporate Identity and Logo

HARRINGTON PARK, NJ, March 20, 1995 -- United Water Resources (NYSE, UWR), the second largest investor-owned water company in the U.S., today introduced a new corporate identity and logo that will be used by the company's water-related subsidiaries, which serve over two million people in 14 states. The company also announced that its 25 utility subsidiaries have adopted the "United Water" name as part of an overall strategy to use a unified corporate naming system.

"United Water's new corporate logo, which portrays a star formed by drops of water coming together, symbolizes our mission to become the premier water services company in the U.S.," said Donald L. Correll, chairman and chief executive officer. "The 'water star' represents the company's commitment to the highest standards of quality, innovation and customer service. The logo also portrays the company's sound financial standing and excellent dividend payment record.

"Our new logo and naming system position United Water to attain greater national visibility as we pursue growth opportunities." said Correll. "This puts the spotlight on the marketing team that we've formed to build shareholder value by expanding our core water and wastewater businesses. We envision the United Water logo becoming a powerful symbol as our team enters promising new markets and integrates future acquisitions and merger partners, or forms public-private partnerships to help municipalities resolve their water supply, water quality and wastewater challenges."

The growing standards of the federal Safe Drinking Water Act and the Clean Water Act are making it increasingly expensive for municipalities to operate their own utilities. "Rather than raise taxes to comply with the new standards, municipalities are forming partnerships with privately owned companies that have both the capital and expertise to meet their needs," said Correll.

He pointed to United Water's recently formed public-private partnership with Hoboken, New Jersey. United Water now operates and manages the city's water distribution system. The city retained ownership of the system and received an up front cash payment of $5.5 million. United Water has promised to make an additional $4 million of capital improvements to the system over a 10 year span.

Correll explained that elected officials find that public-private partnerships are responsible solutions to providing cost effective services and tax stability. Communities benefit from capital infusion, rate stabilization, ownership retention and system improvement.

As part of the new naming strategy, United Water's principal utility subsidiaries, Hackensack Water Company, Spring Valley Water Company and General Waterworks Corporation have been renamed United Water New Jersey, United Water New York and United Waterworks, respectively.

United Water Resources is a holding company whose subsidiaries are engaged in water-related businesses, real estate and environmental testing. United Water employs more than 1,400 people nationwide. The company has paid continuous cash dividends on its common stock since 1886.